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As one of the most enterprising men in entertainment, Sean “Diddy” Combs knows how to expand a brand. He’s doing so yet again with the announcement of a new cable network called Revolt. In partnership with NBC and Comcast, Diddy’s Revolt is pegged to be a hub for music and news:

REVOLT is a revolution in music on television, a place where artists and their viewers come together and engage with technology and social media. It’s a channel where new artists can share their work in the way it was meant to be: raw, uncut, and uncensored. REVOLT was selected by Comcast to be the first music network to truly leverage the power of social media, fueling the live music dialogue and influencing the music culture for the video-centric generation.

Diddy’s scheduled to make a more official announcement about the network tomorrow, however, today he shared this video with his fans via Twitter:

The network is currently scheduled to launch in 2013. Will you be watching?