When Nicki Minaj released the video that accompanies her single “Stupid Hoe”… I purposely did NOT post the video on this site. It was my own little personal protest, not that it made much difference because over 20 million people have viewed it since it’s release on January 20th. In fact, it was so popular that it broke an all-time hits record on VEVO. The clip, directed by Hype Williams, is, for lack of a better phrase, coo-coo crazy. There aren’t too many explicit images, but the song itself is too explicit to even think about playing on radio or television.
With that in mind, the execs at BET have made the decision not to air the video on their network. While no explanation was given, I think they made the right decision. As an artist who knows that her largest contingent of fans are young girls, I was slightly disappointed in Nicki. While I’m aware that she’s an artist, and that parents have to police what media their kids consume, putting out this material is totally damaging. If you disagree, imagine your little sister or daughter being called a stupid hoe on the playground. It’s quite possible that it’s already happened.
Not only is the content bad, but the delivery on this track qualifies Ms. Minaj to receive #strugglebar honors. It’s all around bad news. If you’re in the minority and haven’t seen the video yet, you can view it below, but be forewarned, it’s not safe for work.
The moral of the story is, you have to be cognizant of what you say. If you’ve got a platform, you must take responsibilty for how you use it. It’s that simple. Nicki’s new album Pink Friday: Roman Reloaded will be on shelves next month.