, , , , ,

After making waves yesterday with the release of a new track dedicated to his newborn daughter, and today… we’re reminded that Jay-Z is a business, man!

Known for great strategic partnerships, Shawn “Jay-Z” Carter announced a joint venture with Duracell (P&G) that would position him to be the new face of their Powermat product.

I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution,” said Mr. Carter. “I’m partnering with Duracell Powermat because they’re providing the solutions for the future.

Duracell’s Powermat is preparing to unveil a new line of products this week at the Consumer Electronics Show (CES) in Las Vegas. Of Jay-Z, Ran Poliakine, C.E.O. of Powermat Technologies had this to say:

JAY Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story. There is no better face or voice that can move people to adopt a new paradigm in power delivery.