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You may not know Steve Stoute by name, but you’ve definitely felt his influence. As an advertising executive, he’s brought you some of the biggest campaigns of our time (Lady GaGa for MAC, The McDonald’s I’m Lovin’ It campaign with Justin Timberlake, Jay-Z & HP, Chris Brown & Doublemint Gum) Last night, Nightline sat down with him to discuss his best-selling book “The Tanning Of America” and how hip-hop artists have become status icons. Watch below:

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