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I had the distinct pleasure of attending a private launch event for singer/songwriter/producer Pharrell Williams‘ new liqueur Qream in Houston over the weekend. I wanted to make sure I shared my experience with you guys here in The Uptown Lounge!

Held at Las Velas in the Galleria Area, the launch event definitely made for an enjoyable outing for my friend Melissa and me. Sounds were provided by Houston’s own DJ Mr. Rogers and L.A. Based DJ EQue (who, by the way, was rocking blue Glitzy Lips, which is like Minx for your mouth.) The man of the hour Pharrell made himself accessible for conversation and pictures with supporters, which included Houston’s rap elite Slim Thug and the legendary Bun B.

Created with ladies in mind, Qream is a vodka based, 99% lactose free cream liqueur which is currently available in two flavors: Strawberry and Peach Creme. We tasted both: the cocktail Chocolate Dipped Strawberry (Strawberry Qream and Godiva Chocolate vodka on the rocks) and then, the Peach Qream on the rocks. They were both very good. It’s the perfect drink for a girls night in, rather than a night on the town, but, I think that’s what the creators had in mind anyway. It’s very smooth, and won’t be a problem for those of us who don’t react too well to lactose. 🙂

Qream is the product of a collaboration between Pharrell and global spirit company Diageo. Pharrell was very hands on in it’s creation, from taste, to bottle design, to marketing and advertising. For more information check out the official Qream website, and follow them on Twitter (that is, if you’re over 21!)

Check out a few pics below:

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