Yesterday news broke that after being one of the top grossing and most popular websites a few years ago, Myspace was sold to an Ad group called Specific Media for a measly 35 million dollars. Justin Timberlake was a part of that deal, and is now taking on the task of reshaping and reinvigorating the brand. Here’s his official statement:
“There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. Myspace has the potential to be that place… Art is inspired by people and vice versa, so there’s a natural social component to entertainment. I’m excited to help revitalize Myspace by using its social media platform to bring artists and fans together in one community.”
He sounds excited, but my question…is it too little too late? People dropped Myspace like a bad habit. It went to rest in the dark place with all of the other old and outdated social media relics (like BlackPlanet and AOL Chat Rooms)…and I’m not sure it can be brought back. Google’s new social networking site “+”(plus) is also going to create intense competition, as there is already so much interest that invitations have been suspended until the folks at Google can manage the demand.
I’ll be looking forward to seeing how this pans out. For now I’m going to see if I remember my old Myspace password…you know, just in case.
- Justin Timberlake: MySpace Stakeholder! (justjared.buzznet.com)