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It’s no secret that popular culture has an influence on the world of business. Because hip-hop has become a driving force in many of the things that we do today, it’s also not a surprise that many of Hip-Hop’s influencers are being beckoned into the mainstream media. Steve Stoute, an advertising genius (behind Lady GaGa, Rihanna, McDonald’s and more) was profiled in this piece of an interesting documentary called Influencers. In the clip he discusses the role pop culture plays in shaping business, and what it means to be cool in today’s society.

For more information on the film, visit www.influencersfilm.com