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Sean Carter and Bing may have just created the most ingenious marketing plan ever in history. If you aren’t aware,  Jay-Z is releasing a book (with the help of writer Dream Hampton) that reveals the subliminal meanings behind some of his most famous songs and lyrics. The book, entitled “Decoded”, is highly anticipated…and has fans  in a frenzy. In promotion of the books release, an online & real life scavenger hunt began this week, where fans get a chance to decode pages of the book online using clues. Physical pages of the book have also been placed in different cities around the world. Players who find or decode pages, will be entered into a drawing for a grand prize trip to see Jay-Z & ColdPlay live in Vegas on New Years Eve…other prizes include signed pages and copies of the book.

For more information or to play…visit Bing.com/jayz